EXCLUSIVE OFFER: GET $400+ IN BONSUES WHEN YOU ENROLL IN THE COMPLETE B2B MASTERY COURSE
get a 10x roi on the cost of the course, guaranteed
(or I'll give you a complete refund)
The Complete B2B Mastery Course for Professional Negotiations covers more than 100 lessons for professional negotiators.
Watch the video to see exactly what you're getting.
Tour the Course
✅ 100+ Lessons
You get immediate access to all 100+ lessons, so if you want to start with the fundamentals, you can jump right in.
If you want to start with honing your strategic approach to negotiations, you can look at the Framing module, or the Power and Leverage module.
If you want to hammer on tactics, there are 3 modules for that!
Most lessons are 2-4 minutes long and contain supplementary text and a 1-page cheat sheet to quickly and easily recall and apply the content of the lesson.
✅ 9 Modules
Lessons are neatly organized across 9 easily-navigated modules:
Intro & Overview
Negotiating Fundamentals
Negotiating Psychology
Power and Leverage
Negotiating to the Profit and Loss (P&L) Statement
Framing the Deal
Daily Negotiating Tactics
Offensive Negotiating Tactics
Defensive Negotiating Tactics
✅ 40+ Tactics that WORK
Tactics like Value Validation, Silence, and Labeling from the Daily Negotiating Tactics module.
And tactics like Nibbling, Precision, and The Reverse Why from the Offensive Negotiating Tactics Module.
And also tactics like Defer to a Higher Authority, Counter Concessions, and Negotiating the Grenade from the Defensive Negotiating Tactics Module.
FREE BONUSES WHEN YOU ENROLL IN THE COURSE
✅ 1 Year Exclusive Members-Only Access to the ABN Insiders Club
Get top-tier negotiating tips and strategies sent right to your inbox, plus member-only forums where you can chat directly with Ken and other negotiators on your deals!
Total Value: $179.88
✅ The Complete ABN Digital Library
Get all 9 eBooks published by the Academy of Business Negotiations. Hone your skills, starting with foundational strategic negotiations principles in the 5 Laws of B2B Negotiations, all the way to tactical trench-work in the 10 Supplier Tactics (And How To Counter Them) books. Normally $12.99 each!
The 5 Laws of B2B Negotiations
The Negotiators Prep Kit
The P&L Cheat Sheet For Negotiators
Power vs Leverage
10 Supplier Tactics (And How To Counter Them)
The Daily Negotiation Playbook
Your First $1M Negotiation
How To DOUBLE Your Profits Without Negotiating Price
STOP Negotiating Against Yourself
Total Value: $116.91
✅ 34 Free Credits to the ABN Deal Analyzer
The ABN Deal Analyzer is the AI tool built on the Complete B2B Mastery Course full curriculum. It's the foundation behind Ken's $3B in negotiated deals. Run your own deal through the analyzer to get suggested strategies and tactics, coupled with deep and insightful research on your counterpart's company. Get executive summaries, ask follow up questions and get immediate responses, and more.
Get 10 credits right at sign up, plus 2 more credits every month you're an Insiders Club member. With your 1 year membership (included in the purchase of the course), that's an additional 24 credits.
Total Value: $139.93
Turned a $4M opening buy into a $30M first year. The Hero SKU alone was a $15M first year SKU, netting more than $3M in first year profits ($6M in profits across the entire account). Additional details on this buy included payment terms for 1/3rd of the opening buy at 180 days, 1/3rd at 270 days, and 1/3rd at 365 days, plus $200k of sell-through funding for lower-velocity SKUs.
Landed two subscription boxes (Marvel & Star Wars) that became an incremental $25M on top of a $40M business of high-velocity, low value SKUs ($11 collectible bobbleheads). This included "stealing" the Star Wars box that was allocated to a competitor, for $12M incremental growth (30% increase).
Grew a 7-figure home fitness equipment business by 700% over 2 years by securing high-demand, scarce inventory that was allocated to Amazon, Walmart, Target, Dick's, and other major retailers. Established a position as a key retailer and primary outlet for key inventory that Bowflex relied on as growth signals for their business.
120% YoY growth after driving 19% cost reductions to allow for more competitive retail pricing. Original projects forecasted only $35k in year 1 sales. Actual year 1 sales were $500k, with year 2 sales exceeding $1.1M (120% YoY).
Secured $350k MDF to grow $30M business by 65% YoY on high-velocity, low-price SKUs, causing account rep to secure additional funding the following year to replicate the growth.
284% YoY growth by securing niche product line in outdoor storage containers, driving business from ~$1.3M annually to >$5M annually after identifying and pitching alignment between businesses that led to 3x growth in the relationship.
ENROLL NOW IN THE COMPLETE B2B MASTERY COURSE
🔥 FREE BONUS GIFTS 🔥
YES! I WANT THE $636.45 IN BONUSES THAT COME FROM ENROLLING IN THE COMPLETE B2B MASTERY COURSE!
✅ Members-only Access: 12 months exclusive access to top-tier negotiation content with the ABN Insiders Club
✅ Complete Digital Library: 9 eBooks to hone your negotiation skills from the beginning of a deal to the end.
✅ AI Deal Analyzer Credits: FREE credits to use with the ABN Deal Analyzer, the AI tool built on Ken Trent's $3B of negotiated deal knowledge.
This package is as well-rounded as it gets. Strategic, principle-based negotiating with the Digital Library, coupled with gritty, in-the-trenches tactics in the Mastery Course, complemented by a real community of negotiators for everything in between. It's everything you need to help you negotiate your way to a healthier, more prosperous business than you've ever had before.
And you'll LOVE your job even more because of it.
ONCE AGAIN - YOU WILL NOT FIND THESE FREE GIFTS ANYWHERE ELSE! MORE THAN $400 IN VALUE INCLUDED IN THE COURSE AT NO EXTRA COST TO YOU!
🏆 Trust-First, 10-90 Guarantee 🏆
Look, I'm not in the business of hustling people. A huge part of my negotiations success was from cultivating trust with my counterparts. I am so confident that you'll 10x your investment within 90 days (10-90) of purchasing these products that I have no problem offering a complete, absolute, iron-clad, rock-solid, 100% money back guarantee. If you're not satisfied with the value that you got for any reason, just reach out to [email protected] and I'll make it right.
FAQs
Who is this for?
This offer is for anyone who conducts B2B negotiations. Retail Buyers, Supply Chain teams, Sales teams, owners, operators, executives, and absolutely anyone who negotiates with any frequency. Even if you only negotiate one deal a year, the principles you learn here can be enough to put thousands of dollars in your pocket.
Will this work for me?
In Ken's corporate career, he directly managed more than 200 negotiators, teaching them the same principles contained in this framework. While everyone is different and every business has unique challenges, the principles contained in this system are widely applicable and can be used virtually anywhere.
The good news is that if, for some reason, you're just not satisfied in the outcome, the Trust First, 10-90 Guarantee has you covered. Just reach out to us within 90 days and we'll issue you a refund.
What if I'm still not sure...?
We believe the potential upside is massive when compared with the cost. For under $500, you get the complete package that Ken has used to negotiate more than $100M in bottom line profits.
But if you want to dip your toe in the water before buying the whole course, you may want to consider the Growth Accelerator Pack, which you can get here: https://gap.negotiationsacademy.com.
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