EXCLUSIVE OFFER FOR B2B NEGOTIATORS
⭐⭐⭐⭐⭐ FREE GIFT FOR August ⭐⭐⭐⭐⭐
Get the FULL negotiation framework behind $3B in deals
No gimmicks. No tricks. Just negotiation fundamentals, strategies, and tactics that WORK.
Turned a $4M opening buy into a $30M first year. The Hero SKU alone was a $15M first year SKU, netting more than $3M in first year profits ($6M in profits across the entire account). Additional details on this buy included payment terms for 1/3rd of the opening buy at 180 days, 1/3rd at 270 days, and 1/3rd at 365 days, plus $200k of sell-through funding for lower-velocity SKUs.
Landed two subscription boxes (Marvel & Star Wars) that became an incremental $25M on top of a $40M business of high-velocity, low value SKUs ($11 collectible bobbleheads). This included "stealing" the Star Wars box that was allocated to a competitor, for $12M incremental growth (30% increase).
Grew a 7-figure home fitness equipment business by 700% over 2 years by securing high-demand, scarce inventory that was allocated to Amazon, Walmart, Target, Dick's, and other major retailers. Established a position as a key retailer and primary outlet for key inventory that Bowflex relied on as growth signals for their business.
120% YoY growth after driving 19% cost reductions to allow for more competitive retail pricing. Original projects forecasted only $35k in year 1 sales. Actual year 1 sales were $500k, with year 2 sales exceeding $1.1M (120% YoY).
Secured $350k MDF to grow $30M business by 65% YoY on high-velocity, low-price SKUs, causing account rep to secure additional funding the following year to replicate the growth.
284% YoY growth by securing niche product line in outdoor storage containers, driving business from ~$1.3M annually to >$5M annually after identifying and pitching alignment between businesses that led to 3x growth in the relationship.
"Unlock Massive Growth - and Profits Like You've Never seen Before"
A Personal Note From Ken Trent
Sheridan, WY, USA
August
Hey friend,
Most businesses are losing out on tons of growth and tons of profit for one simple reason.
They don't execute well on negotiation fundamentals.
And really, if we're being super honest, most businesses don't even know what the fundamentals are.
Seriously - how many negotiations courses have you taken?
How many books have you read?
If you're like most negotiators, you've maybe read some books from crisis negotiators.
Or maybe taken a class on conflict resolution.
But guess what...
B2B negotiations are NOT crisis management - at least not good, healthy B2B negotiations.
They're usually not even conflict resolution.
Sure, they are sometimes.
But MOST of the time, it's just two businesses trying to figure out how to make money together.
There's an ongoing, long-term, trust-based relationship that needs to be healthy.
And when that's the foundation of your negotiations, it changes things.
Let me explain.
My name is Ken Trent. I've negotiated more than $3B in deals.
I've been deep in the trenches, haggling over that 0.25% in product cost improvements.
(Those are the worst negotiations, by the way...)
And I've negotiated deals worth 7- and 8-figures. Hundreds of them.
Deals that drove triple digit year-over-year growth for my book of business.
(You can guess which of those two kinds of negotiations earned me more bottom-line profits...)
And I oversaw a team of more than 80 negotiators for years.
Many of them were new to negotiating in long-term B2B relationships.
I had to teach them the fundamentals so they wouldn't get taken advantage of.
Then I had to teach them the right tactics to grow their book of business faster than the competition.
Then I had to teach them advanced implementation strategies that put them on their own growth rocket ship.
Eventually this grew my P&L from $200M to $500M in two years.
I got so effective at training negotiators, that I was assigned direct responsibility for all negotiations efforts for our billion dollar annual business.
I was teaching hundreds of negotiators.
Guiding their deals.
Improving their outcomes.
And I was driving $20M+ per year in profit improvements from these efforts.
Now I teach negotiations for a living.
One thing I've noticed is that a HUGE majority of negotiators have little or no formal training.
And the formal training they do have is usually focused on conflict management.
But the best deals I've negotiated weren't a conflict - they were an exchange of value where we both got something fantastic out of the deal.
That's the real magic of B2B negotiations.
Explosive growth.
Massive profits.
And looking forward to going into work every day.
Now, I've put ALL of the fundamentals in one course.
The Complete B2B Mastery Course for Professional Negotiations.
It's 100+ lessons that cover everything from negotiation fundamentals and psychology to dozens of offensive, defensive, and daily negotiating tactics.
I put together all of these lessons so that you NEVER have to negotiate alone.
This course was designed to take your negotiations to the next level by giving you everything you need to unlock MASSIVE growth and HUGE profits.
How?
Well, it's simple - as I said above, most negotiations resources see negotiations through the lens of conflict resolution.
And most B2B negotiations are NOT conflict resolution - they're an exchange of value.
This means that most negotiations resources, especially in academia, are failing our business negotiators.
At best, they're trying to apply conflict resolution (or crisis negotiation) into the context of B2B negotiations.
And it's just a square peg/round hole situation.
So I documented my approach for growth-oriented B2B negotiations in the B2B Mastery Course.
It's not based on conflict resolution.
It's based on growing your business as profitably as possible through an exchange of value.
To get started, all you have to do is fill out the form below and click the button.
On the next page, I'll show you exactly what's in the course and what to expect.
Plus I have a bunch of free goodies that go with it to help you in your journey to becoming an elite deal maker.
You can be a better negotiator tomorrow, and I can help you get there.
See you on the next page...
- Ken
FREE GIFT!
Complete the form and get 2 free ebooks right now
Here's how it works:
✅ You complete the form below to get started.
✅ I will immediately send you 2 FREE ebooks: The 5 Laws of B2B Negotiations and STOP Negotiating Against Yourself.
✅ You check your email. Boom. 2 books that will provide you a TON of value for FREE.
✅ You'll be redirected to the next page, which will give you ALL the information you need about the negotiations course, including a bunch of extras and bonuses that will easily make you a top 1% negotiator.
Who is this for?
This offer is for anyone who conducts B2B negotiations. Retail Buyers and Merchandisers, Supply Chain teams, Sales teams, owners, operators, executives, and absolutely anyone who negotiates with other businesses (buyers, suppliers, etc.). Even if you only negotiate one deal a year, the principles you learn here can be enough to put thousands of dollars in your pocket.
Will this work for me?
In Ken's corporate career, he directly managed more than 200 negotiators, teaching them the same principles contained in this framework. While everyone is different and every business has unique challenges, the principles contained in this system are widely applicable and can be used virtually anywhere.
Are there other resources if I want to learn more?
Absolutely. After you put in your details in the form, you will have exclusive access to other offers if you want to dive deeper into Ken's system and become a better negotiator.
What exactly am I getting?
When you complete this form, you're going to get an email with 2 PDF attachments. Those are your free gifts. No strings attached. On the next page, you'll see an offer for the Complete B2B Mastery Course, which is the complete negotiating system used by Ken for more than $3B in deals negotiated. You'll get more information on that page, including what's in the course and the extra freebies that come with the course.
What if I'm still not sure...?
Well, the free gifts are literally free. Honestly the risk here is pretty low, and the upside is pretty awesome. Even these free gifts can provide huge upside for you if you implement them right. Do yourself a favor and just fill out the form and click the button to check out the course. It's a phenomenal value for... (let me check the price again) ... free. Yep it's still free. And it's a phenomenal value. I promise I don't sell your information to anyone, anywhere, so worst-case scenario you get to hear me pitch the course or some other high-value offers, which is honestly a small price to pay if you can grow your business by 50% YoY or more. Did I mention it's a phenomenal value?? Yeah, go ahead and just fill out the form, your risk is super low here.
By submitting your information, you consent to be contacted by Elite Negotiations LLC (Academy of Business Negotiations) for both marketing and non-marketing purposes. You understand that no results are guaranteed and that any information provided by Elite Negotiations LLC is to be considered as 'advice' only. Elite Negotiations LLC is not responsible for negotiation outcomes for you or your business should you choose to accept or apply any of the information provided by this eBook, any course materials, or any emails received by Elite Negotiations LLC. We are here to help, but ultimately every business is unique and the principles we share must be judiciously applied to your unique circumstances.
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